During previews leading to the Broadway musical's Nov. 2 opening, buttons of varying sizes and colors, with different fonts and sayings, have been handed out by ushers at the Kerr.
The inexpensive, low-tech, grass-roots attempt to create buzz and stimulate curiosity in the tragi-comic musical was cooked up by Kelly Gonda, president of East of Doheny, the lead producer of Grey Gardens.
Many of the buttons reflects lyrics and lines of dialogue, drawn from the actual epithets, epigrams and credos expressed by Edith Bouvier Beale and her daughter Edie, the eccentrics who were Jacqueline Bouvier Kennedy Onassis' respective aunt and cousin.
Their expressions were widely heard first in the 1975 film documentary, "Grey Gardens," and later recapitulated (to music) in the award-winning musical that has a book by Doug Wright, music by Scott Frankel and lyrics by Michael Korie. The ladies who launched a thousand quips represented the underbelly of the American dream; the once-grand society dames, by 1973, lived in squalor in a cat-infested 28-room ruin in East Hampton, Long Island.
The Grey Gardens production office provided Playbill.com with a list of button slogans. Maybe you've seen the following around town:
The hallmark of aristocracy is responsibility Visit www.greygardensthemusical.com.