Grosses Analysis: Temptations Musical Ain’t Too Proud Has No Need to Beg in First Week on Broadway

Grosses   Grosses Analysis: Temptations Musical Ain’t Too Proud Has No Need to Beg in First Week on Broadway
 
The show played its first three previews a few points shy of reaching full capacity.
Ain't_Too_Proud_Broadway_First_Performance_Stage_Door_2019_HR
Ephraim Sykes, Jeremy Pope, Derrick Baskin, Jawan M. Jackson, and James Harkness Marc J. Franklin

The latest bio-jukebox musical to hit Broadway is off to a strong start. Ain’t Too Proud — The Life and Times of the Temptations kicked off its run at the Imperial Theatre February 28. In its first three preview performances, the musical played to 97.47 percent capacity.

With a gross of $472,627, the show reached 87.54 percent of its potential in its first weekend, putting it on track to break the $1 million barrier during a full week before officially opening March 21.

Click here for an in-depth look at this week's grosses.

Hamilton led the pack with $3,085,520, with eight other shows, including Harry Potter and the Cursed Child, The Lion King, and To Kill a Mockingbird, each following with seven figures.

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