At each performance the Hair tribe invites audience members to dance on stage with the company following the curtain call. Beginning Feb. 2, audience members will be able to watch themselves on stage in a video upload on the official website of the Broadway production.
Videos will be posted following each performance so that fans can spread the love by sharing the footage on Facebook or Twitter. They will also be archived on the Hair website. Theatrical unions, including Actors Equity, Local 802 and Local One, are all cooperating with the new marketing initiative.