Hamilton Selling #YayHamlet T-Shirts — What's the Story Behind the Hashtag?

News   Hamilton Selling #YayHamlet T-Shirts — What's the Story Behind the Hashtag?
If you decide to hit the merchandise booth at the Richard Rodgers Theatre, where the acclaimed new musical Hamilton plays, and see a t-shirt that reads: "#YAYHAMLET," you may be wondering if you're in the right place. Why is Hamilton selling a shirt featuring Hamlet?

For those not registered on "Twitterico" (as Hamilton creator Lin-Manuel Miranda refers to it), you may not get the inside joke that everyone is talking about.

Earlier this year in February, when Hamilton was playing its sold-out engagement at Off-Broadway's Public Theater (and buzz was beginning to circulate amid the theatre industry, online message boards and beyond), Miranda was stopped by a woman in a car on 181st Street. She rolled down her window to congratulate him on "Hamlet."

When he yelled back, "I wish I wrote Hamlet," she said, "Yay, Hamlet!" and drove off. Since then, the hashtag has taken on a life of its own.


Click here to check out the evolution of the hashtag and its new t-shirt, on sale online and at the theatre. For other theatrical purchases, visit the Playbill Store.





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