Hamilton’s America Draws 3.6 Million Viewers

News   Hamilton’s America Draws 3.6 Million Viewers
 
The documentary about Lin-Manuel Miranda’s Broadway hit drew strong ratings across all media platforms.
Lin-Manuel Miranda, Leslie Odom Jr. and Phillipa Soo take final bows
Lin-Manuel Miranda, Leslie Odom Jr. and Phillipa Soo take final bows Joseph Marzullo/WENN

The October 21 television premiere of Hamilton’s America, the documentary about Lin-Manuel Miranda’s history-making Broadway hit, drew huge numbers for PBS. More than 3.6 million television viewers watched the documentary between its October 21 and October 23 encore, according to Nielsen Weekend Fast National, Live+SD data.

The 9 PM premiere captured a viewership of 2.4 million average audience, and 1.6 household rating. It was 136 percent above the PBS program average for Friday night premieres over the past year.

21 THINGS WE LEARNED FROM HAMILTON’S AMERICA

The documentary was simulcast live on the Great Performances Facebook page, receiving more than 640,000 streams during the weekend. Overall, Hamilton’s America was the #1 most social program of the day on Friday, October 21.

In addition, Hamilton’s America saw 540,000 streams across all PBS digital platforms Friday to Sunday, ranking it as one of the most streamed documentaries on PBS this year.

It is currently available for free viewing on PBS.org and PBS apps through November 18.

“On Friday night, excited Hamilton fans across the country gathered together to watch a film about how this incredible piece of art came to be,” said Beth Hoppe, chief programming executive and general manager, general Audience programming, PBS, said in a statement. “The success of this documentary is a reflection of the tremendous collaboration between the teams at WNET, Great Performances, Radical Media, PBS and our member stations, who worked together to ensure that viewers of all ages could enjoy this film across all media platforms. We are especially grateful to Lin-Manuel Miranda, who has championed PBS and provided great support to our teams during this process—even live tweeting during the premiere!”