Hardsell, Satiric Look at Rampant Commercialism, Premieres in Toronto April 16

News   Hardsell, Satiric Look at Rampant Commercialism, Premieres in Toronto April 16
The Canadian Stage Company presents the world premiere of Necessary Angel and WYRD Productions' HARDSELL, billed as a one-man "multimedia extravaganza that slyly exposes the commoditization of everything around us," opening April 16 in Toronto.

The production is by the award-winning team that created the hit play Bigger Than Jesus, Rick Miller and Daniel Brooks. Miller is also the creator/performer of MacHomer, which mixes "The Simpsons" with Macbeth.

HARDSELL previews began April 13; performances play to May 9 at Canadian Stage Company's Berkeley Street Theatre.

According to production notes, "In a world where everything and everyone has a price, the sell is the currency of the modern age. Co-creators Rick Miller and Daniel Brooks, along with the design team of Beth Kates and Ben Chaisson, take audiences through the nightmarish world of consumerism, as seen through the not-so-rose-colored glasses of Arnie, a world-weary, über-entertainer who sold his soul long ago."

Miller performs under Brooks' direction.

Expect "a torrent of jokes, jingles, voices and people, including Richard Dawkins, Stephen Lewis, Morgan Freeman, Bugs Bunny and Rick Miller invade the mind of a seasoned showman." HARDSELL was initially presented at the Manitoba Theatre Centre in November 2007. The production has since been retooled for Toronto.

Brooks and Miller's Bigger Than Jesus (co-created with Daniel Brooks) won three Dora Awards (Outstanding Production of a Play, Outstanding Performance by a Male in a Principal Role, and Outstanding Lighting Design) and toured internationally.

Co-creator and performer Miller is the artistic director of WYRD Productions. Originally from Montreal and currently based in Toronto, he is an award-winning, multi-disciplinary actor, comedian and playwright whose credits range from theatre to film and television, from musicals to live comedy and from the classical to the avant-garde. He created and performed MacHomer, a popular "mash-up" of "The Simpsons" performing Shakespeare's Macbeth, which has played in 130 cities to half a million people over 13 years.

Co-creator and director Brooks is the artistic director of Necessary Angel Theatre Company. Some of his creations include The Lorca Play, House, Here Lies Henry, Monster and Cul-de-sac (all with Daniel MacIvor); Red Tape and 86; An Autopsy (with Don McKellar and Tracy Wright); The Noam Chomsky Lectures and Insomnia (with Guillermo Verdecchia); The Good Life and most recently The Eco Show. He received the Siminovitch Prize for Direction and three Dora Mavor Moore Awards for Direction, plus a Dora for Outstanding Production (Bigger Than Jesus).

For more information contact (416) 368-3110 or canstage.com.


HARDSELL marks Necessary Angel Theatre Company's inaugural production in The Canadian Stage Company's Berkeley Street Project. The initiative partners The Canadian Stage Company with Necessary Angel, Nightwood Theatre and Studio 180 to transform Canadian Stage's Berkeley Street Theatre "into a dynamic home for contemporary performing arts."

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