It's Only A Play has been breaking house records at the Gerald Schoenfeld Theatre (236 West 45th Street) since opening in October, and now it becomes the first show of the 2014-15 Broadway season to recoup. The production recently had its best week with a gross of $1,424,039 for eight shows for the week ending Dec. 7, which set a new house record at the Schoenfeld, marking the third time the production broke the house record.
"We are delighted that Broadway audiences have embraced the laughter and hijinks of It's Only A Play," said producer Kirdahy in a statement. "We knew, with Terrence, Jack and this phenomenal cast, we had something special, but these results exceeded our expectations."
As previously announced, the backstage comedy will transfer to the Bernard B. Jacobs Theatre Jan. 23, 2015. Performances at the Gerald Schoenfeld Theatre continue through Jan. 18, 2015. Tickets are currently on sale for all performances through March 29, 2015.
Rupert Grint, Megan Mullally and Tony winner Nathan Lane will exit the production Jan. 4, 2015 (the original closing date). Beginning Jan. 7, 2015, Tony winner Matthew Broderick will headline opposite Martin Short. Two-time Tony Award winner Katie Finneran (Noises Off; Promises, Promises) will replace Mullally, and "30 Rock" alum Maulik Pancholy (in his Broadway debut) will replace Grint.
Original cast members F. Murray Abraham, Broderick, Stockard Channing and Micah Stock will remain with the show after its transfer. Broderick will be out March 14-21, 2015. It's Only a Play officially opened Oct. 9, following previews that began Aug. 28. Click here to read the critics' reviews. The production is helmed by Tony Award winner Jack O'Brien.
The play currently stars Grint as young director Frank Finger, Abraham as critic Ira Drew, Broderick as playwright Peter Austin, Channing as actress Virginia Noyes, Lane as television star James Wicker, Mullally as producer Julia Budder and Stock as the wide-eyed Gus P. Head.
In It's Only a Play, according to producers Tom Kirdahy, Roy Furman and Ken Davenport, "it's opening night of Peter Austin's (Broderick) new play as he anxiously awaits to see if his show is a hit. With his career on the line, he shares his big First Night with his best friend, a television star (Lane), his fledgling producer (Mullally), his erratic leading lady (Channing), his wunderkind director (Grint), an infamous drama critic, and a wide-eyed coat check attendant on his first night in Manhattan. It’s alternately raucous, ridiculous and tender — reminding audiences why there’s no business like show business. Thank God!"