Josh Gad to Write and Star in Series About Hasbro and Mattel Battle

News   Josh Gad to Write and Star in Series About Hasbro and Mattel Battle
The Tony nominee plans to co-write and star in Toy Wars, the series in development at Amazon.
Josh Gad
Josh Gad Joseph Marzullo/WENN

Josh Gad, who was Tony-nominated for his performance in The Book of Mormon, will co-write and star in Toy Wars, a drama series in development at Amazon, according to

The project is based on the non-fiction book by G. Wayne Miller entitled Toy Wars: The Epic Struggle Between G.I. Joe, Barbie, and the Companies that Make Them, about the real-life battle between toy giants Hasbro (G.I. Joe, My Little Pony, Cabbage Patch Kids, Marvel Legends) and Mattel (Barbie, Hot Wheels, Matchbox, American Girl) in the ’80s and ’90s.

Josh Schwartz and Ryan Dixon will co-write with Gad—Schwartz will also be the showrunner—and Seth Gordon is attached to direct the pilot.

Gad, Dixon and Miller will executive produce alongside Schwartz and partner Stephanie Savage (Fake Empire), Seth Gordon (Exhibit A) and Michael Prevett (Story By Entertainment).

Gad has also been seen on Broadway in The 25th Annual Putnam County Spelling Bee and provided the voice for Olaf in Frozen. He will be seen in the upcoming Beauty and the Beast film.

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