The notion of kids camp has taken on a whole new perspective. Camp Broadway, a new venture led by a team of Broadway professionals, in particular, Broadway producers Dori Berinstein, Susan Lee, and Artistic Director of Collaborative Arts Project 21 Conservatory (CAP21), Frank Ventura, will premiere in the New York area for children, ages 10-16, who want to experience all the magical offerings of theatre.

This innovative program combines the theatre within the setting of a kids camp. Not only will participants receive a curriculum in acting, music, voice and dance, but they will also experience talks with designers, directors, choreographers, composers, lyricists, producers -- all of the wonderful components that make up the theatre.

For the inaugural session, which is scheduled to begin on Monday, August 12, Broadway's Bring in 'Da Noise, Bring in 'Da Funk will give "Campers" a first-hand look at how a Broadway production is created from the beginning to the end.

"With Support for arts education in schools rapidly disappearing, we have been encouraged by parents and educators to develop a program that enables children to learn about the theatrical arts first-hand" explains Frank Ventura. Incidentally, his CAP21 is the only independent school chosen by New York University/Tisch School of the Arts to instruct undergraduates in musical theatre.

Co-Founder and Broadway producer Dori Berinstein(Big, Fool Moon) further explains "While Camp Broadway is sure to attract future Broadway stars, no experience is required for admission -- just a passion to be immersed in the world of theatre." The scheduled launch date for Camp Broadway is Monday August 12 - Friday, August 16 from 9:00 a.m. - 5:30 p.m. with weekend sessions beginning in early October. Camp Headquarters are located at CAP21's Conservatory, 18 West 18th Street (just west of Broadway between 5th and 6th Avenues). The cost for the pilot is $900.00 for the whole week which includes all meals, snacks, instruction, theatre tickets, artist journal, t-shirts, insurance, etc.

Please call Camp Headquarters at (212) 388-7331 for more information or to reserve a spot for the pilot or the fall sessions.

Playbill On-Line will report on all the going-ons of Camp Broadway in a newly created area on its website as well as America Online. Look out for the Camp Broadway area starting August 12.

--By Katia Lundy