The New York theatre community will kick off its sixth annual Broadway Alzheimer’s iPod Drive August 1. Founded by Dave Roth, a percussionist and in-house music contractor currently on Broadway in the company of Cats, the drive calls for donations of iPods, Apple music-playing devices, and chargers, which are then funneled to the organization Music and Memory.
Music and Memory was founded in 2010 to help those suffering with cognitive impairments, such as Alzheimer’s. Tony winners Jessie Mueller, Annaleigh Ashford, and Cyndi Lauper, and Grammy-winning inspiration of Beautiful Carole King recently released PSAs touting their support for the organization that uses music as therapy to improve the lives of these patients.
Roth lost his mother to Alzheimer’s two years ago, but before her passing, Roth says he “brought my mother her favorite music to her with the use of an iPod and watched her sing words to me that I hadn’t heard her speak in years.”
Now, his father is also suffering with an Alzheimer’s diagnosis. Inspired by the work of Music and Memory and the documentary Alive Inside, Roth began the Broadway Alzheimer’s iPod Drive. This year the drive runs August 1–19.
Dropoffs can be made at:
Broadway Alzheimer's iPod Drive
360 Lexington Avenue, 4th Floor
New York, NY 10017
AFM Local 802
Office of the President
322 West 48th Street
New York, NY 10036
Monetary donations can be made out and mailed to:
Music & Memory Donations
142 Emory Road
Mineola, New York 11501
(Put Broadway Alzheimer’s iPod Drive in the “memo” on the check.)