Allied Live owners Tanya Grubich and Laura Matalon announced the new position on Jan. 27.
In this capacity, Stone will manage the Los Angeles office of Allied Live, overseeing the account services team, and manage strategic planning and development of advertising and promotional plans for all clients within the western division.
Managing partner Grubich stated, "Having known and worked with [Lesley-Anne] for the past ten years, we think she is perfectly suited to help build our West Coast business as well as to direct and oversee the efforts of the L.A. team."
Allied Live services "Broadway shows, national tours, performing arts venues and experiential entities with advertising, strategic marketing partnerships, industry standard promotions, promotional events, grassroots outreach, sponsorship and buzz marketing." As Vice President, Stone will oversee all of these services for the West Coast clients.
Stone has been with Allied Live since 2006. Prior to working at Allied Live, she worked for Allied Advertising, Public Relations, LaPlaca Cohen and SpotCo. Stone is the founder of the Theatre Intern Group, which permanently has a home at the American Theatre Wing. Stone is a graduate of Ithaca College with a BA in drama. Clients include Cirque du Soleil, Hollywood & Highland Center, Kodak Theatre, Los Angeles Philharmonic at Walt Disney Concert Hall and Hollywood Bowl, Reprise Theatre Company, Music Center and Richmark Entertainment. Allied Live is a partnership between TMG – The Marketing Group and Allied Advertising, Public Relations. With access to 24 offices across the United States and Canada, Allied Live gives clients the benefit of 300 employees, servicing over 100 markets. Some of Allied Live's current Broadway and Off-Broadway clients include Billy Elliot, Mamma Mia!, Hair, The Toxic Avenger and the national tours of Rent, Spring Awakening, Legally Blonde, Dirty Dancing – The Classic Story On Stage, Mamma Mia! Avenue Q, STOMP, In the Heights, August: Osage County as well as Cirque du Soleil, Walking With Dinosaurs – The Live Experience and Feld Entertainment.
Visit www.alliedlive.com.
