Let's Hear It for the Boys: Jersey and History See Sales Bumps After Tony Wins

News   Let's Hear It for the Boys: Jersey and History See Sales Bumps After Tony Wins Jersey Boys and The History Boys — the respective 2006 Tony Award winners as Best Musical and Best Play — saw spikes in sales during the June 11 Tonys show and the day after.

Tony Award winner Richard Griffiths in The History Boys.
Tony Award winner Richard Griffiths in The History Boys. Photo by Joan Marcus

A spokesman who represents both works told Playbill.com that Jersey Boys is projected to take in $500,000 by the end of the day Monday June 12. That figure is three times higher than usual for a Monday.

Last Friday, when Jersey Boys sales were extended to July 2007, the take was $500,000. On Saturday the take was $250,000. The day of the Tony telecast, June 11, sales hit $380,000, much of it happening during the broadcast.

History Boys is expected to hit $200,000 in sales by the end of Monday June 12. That number is considered huge for a non-musical. (The usual Monday take for the Alan Bennett play is $100,000.)

The Tony telecast inspired theatregoers to buy during the broadcast, spokesman Adrian Bryan-Brown said. There was a "huge bump" in sales. They box office took in $200,000 Sunday night, a real "knee jerk" reaction to the Tony honors. Much of that told came in between broadcast and midnight, he said.

Producers of The History Boys previously announced the production has recouped its investment. The limited engagement runs to Sept. 3.

Today’s Most Popular News: