Lion King Lens, Featuring Masks of Simba and Nala, Now Available to Snapchat Users

Broadway News   Lion King Lens, Featuring Masks of Simba and Nala, Now Available to Snapchat Users
 
The virtual experience celebrates the 20th anniversary of the Tony-winning Disney musical.
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To celebrate the 20th anniversary of the Tony-winning Best Musical The Lion King, Snapchat has made the Lion King Lens available to Snapchatters in select countries worldwide.

Beginning at 3 AM ET November 13, Snapchatters will be able to virtually “try on” the iconic masks of Simba and Nala, recreated from Julie Taymor’s original Tony Award-winning design through Augmented Reality technology.

Every Snapchat user in the U.S., U.K., Netherlands, Australia, Canada, Belgium, and Norway will have access to Broadway’s first-ever Snapchat Lens in the Lens carousel.

READ: Disney’s The Lion King By the Numbers

Directed by Julie Taymor—who became the first woman to ever receive a Tony Award for Best Director of a Musical—The Lion King has become an international hit with productions playing all around the globe. In fact, the Elton John-Tim Rice musical has won six Tony Awards, including one for Best Musical; eight Drama Desk Awards; six Outer Critics Circle Awards; two Sir Laurence Oliviers; the Evening Standard Award for Best Theatrical Event; and three Los Angeles Drama Critics Circle Awards. The musical currently plays Broadway's Minskoff Theatre.

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