Variety reports that the Alan Menken-Howard Ashman musical, which opened at the Chocolate Factory Nov. 29, 2006, under the direction of Matthew White, will begin previews at London's Duke of York's Theatre March 6 and reopen March 12.
The cast and crew for the London production will transfer intact, although Alistair McGowan will succeed Jasper Britton as dentist Orin Scrivello.
The West End production of Little Shop is being produced by Bob Boyett, Chocolate Factory Prods., Frankel/Baruch/Viertel/Routh Group and Stephanie McClelland.
The late Howard Ashman’s book for the musical is based on Roger Corman's 1960 movie “The Little Shop of Horrors,” in which floral shop assistant Seymour discovers an exotic plant with a ravenous appetite for blood.
The carnivorous vegetable, which goes, eats and sings by the name of Audrey II, takes over Seymour's life and also has the urge for world domination. The show opened at Off-Broadway’s Orpheum Theatre in 1982 where it ran for over 2,000 performances. The musical made its Broadway bow in 2003. Menken's score is rooted in sixties R&B and Mowtown and features such songs as “Suddenly Seymour,” “Downtown” and “Somewhere That’s Green.” The musical was made into a film in 1986 starring Steve Martin, Rick Moranis and Ellen Greene, who created the role of Audrey onstage.