The aim of the label is as a to give the experience of the live performance to people who can't attend one, as well as acting as a kind of archive. Timothy Walker, chief executive and artistic director of the LPO, said, "Access and documenting the output of the orchestra are our prime objectives. It won't make much money, because of the costs involved, but if money is made it will go back to the players."

The LPO's last recording contract expired in the late 1980s.

The LPO's is the latest in a string of such announcements. The Royal Liverpool Philharmonic, the London Symphony Orchestra, the Hall_ Orchestra, and, most recently, Wigmore Hall have all launched their own labels.