Most of the theatre community is already well aware of Xanadu's buzz-generating viral campaign that centers around adolescent Tony campaign manager Bernstein, who claims to be the man — or the boy — behind 63 Tony wins.
Peppering his speeches with Yiddish one-liners and sugary catch phrases, Cubby's web series depicts the determined campaign manager's endeavors to lead Xanadu to Tony victory.
The June 9 finale episode boasts an appearance from Gypsy's LuPone, pleading her case to enlist the pint-sized campaign manager. LuPone – as Rose Hovick – insists the win is for her daughters (June and Louise). Nixon will also appear in the second part of the finale, which has yet to air.
Bernstein's web series has received almost 600,000 hits on YouTube, making it the most-viewed original theatre-related video on the web. The sixth episode of the series – featuring a shirtless Cheyenne Jackson and flustered Tony winner Nathan Lane – was the third most-viewed YouTube video of the week in the U.S., with 400,000 hits.
Various episodes in the popular web series depict Cubby guiding Xanadu's Tony-nominated leading lady Kerry Butler through the rigors of awards season, and the Xanadu cast offering cupcakes to Tony voters.
Among the industry professionals who have offered testimonials for Cubby's talents are producer Marty Richards, composer Duncan Sheik, as well as actors Julie White, Beth Leavel, Carole Shelley and John Cullum.
If Xanadu's "Yes It Can" motto lands the roller-skating musical at the podium on Tony night, Cubby may just add win number 64 to his credits.
All things Cubby are available by visiting www.cubbybernstein.com.