Variety reports that Stage Holding — Joop Van Den Ende's theatre company that operates in Holland, Germany, Spain and the U.K. — has been given the rights to produce foreign-language productions of the hit ABBA musical in the aforementioned countries. The agreement between Stage Holding and the musical's creators, Littlestar, is for a 10-year period.
Executive producer Robin de Levita told the industry paper, "Mamma Mia! is just the sort of content we need to roll out to the other European territories we have been hoping to enter."
It was also recently reported that several other Mamma Mia! companies will soon be added to the 11 that are already playing. Following two sell-out years at Hamburg's Operettenhaus, a second German production is being prepared for a July opening at Stuttgart's Palladium Theatre.
A new English-language international tour will begin at The Point in Dublin on Sept. 9, moving to Edinburgh's Playhouse on Nov. 12 until January 2005. After, the tour will move to the European continent. Also in November 2004, another European production will debut, while February 2005 will see a Swedish language production at Stockholm's Cirkus Theatre.
Mamma Mia! features music and lyrics by Benny Andersson and Björn Ulvaeus, a book by Catherine Johnson, direction by Phyllida Lloyd and choreography by Anthony Van Laast. The musical continues to play Broadway's Winter Garden, where it celebrated its 1,000th performance March 4.