American Express Cardmembers will be the first to be able to access tickets from Sept. 5-20 via Telecharge.com. From Sept. 21-30, Google Offers subscribers will also have the chance to snag tickets to the production. It is free to join at MatildaTheMusical.com/GoogleOffers.

Tickets for Matilda go on sale to the general public on Oct. 1 at 9 AM via Telecharge.com.

Matilda premiered at the Royal Shakespeare Company's Courtyard Theatre in November 2010 and later transferred to the West End's Cambridge Theatre, where it continues to run. The RSC and The Dodgers produce the Broadway run of Matilda, which will officially open April 11, 2013.

Matilda The Musical has a book by Dennis Kelly and a score by Tim Minchin. Tony Award-winning director Matthew Warchus (God of Carnage, The Norman Conquests, Boeing-Boeing, La Bête, Ghost) directs.

Casting will be announced at a later date. According to producers, Matilda "is the story of an extraordinary little girl who decides that despite a bad beginning filled with rotten parents, a terrifying school and a vicious head mistress, her story is going to be an astonishing one. With the help of her teacher, her friends and a little bit of imagination, Matilda proves that even if you're little, you can do big things."

The production has set and costume design by Rob Howell, with choreography by Peter Darling, orchestrations, additional music and musical supervision by Christopher Nightingale, lighting design by Hugh Vanstone and sound design by Simon Baker. 

An original London cast album preserves the infectious score. Matilda earned seven 2012 Olivier Awards including Best Musical and Best Director, as well as Best Actress (for the four young girls who share the titular role).

Visit MatildaTheMusical.com.

Here's a look at the London production: