The programming, according to iconvsicon.com, will include a special half-hour documentary, "Green Day Rocks Broadway," which will air on MTV, its website and subsidiary channels beginning April 16 at 7 PM; a week-long sweepstakes (April 6-11) that will allow 300 fans to attend the show's April 22 performance; and the premiere of Green Day's latest video, "Last of the American Girls," which occurred April 1.
Daily promotional spots for the musical will air on MTV, MTV.com, MTV2, mtvU and MTV Hits throughout the month. These spots will include performances, rehearsal footage, interviews and more.
American Idiot is currently in previews at the St. James Theatre. According to production notes, the show "follows working-class characters from the suburbs to the city to the Middle East, as they seek redemption in a world filled with frustration — an exhilarating journey borne along by Green Day's electrifying songs. This high-octane show includes every song from the album ['American Idiot'], as well as several new songs from '21st Century Breakdown.'"
The show, directed by Michael Mayer and choreographed by Stephen Hoggett, features music by Green Day and lyrics by Billie Joe Armstrong. The 19-person cast is led by John Gallagher, Jr.; Stark Sands; Michael Esper; Rebecca Naomi Jones; and Christina Sajous.
The show's producers, Ira Pittleman and Tom Hulce, said in a statement, "We're thrilled that MTV has joined us and Green Day as American Idiot begins performances on Broadway. MTV's audience has been amazing supporters of Green Day and we're excited for them to take the journey with the iconic album now as it rocks the stage." Entries for the sweepstakes to win tickets may be made April 6-11 at americanidiot.mtv.com.