Producer Mel Miller said the uptown move from the East 14th Street YWHA — home to the concerts since the tiny troupe's founding in 1998 — is to encourage walk-up business and more attention that would naturally come with presenting in the theatre district. If the company's mission is theatre music, Miller said, it makes sense to be within a stone's throw of the place musicals were born and live.
Starting in fall 2004 the company will present at the 99 seat 45th Street Theatre, 354 W. 45th Street, just west of the Al Hirschfeld Theatre. Miller said he expected to offer two musicals in fall 2004, and three in spring 2005.
The performances play under a showcase agreement with Actors' Equity Association.
Miller said he will initiate a lunchtime program of events, including performances, panels and conversation, once the company moves uptown.
Still to be presented in the spring 2004 Musicals Tonight! series at the East 14th Street Y are Cole Porter's Gay Divorce March 9-28, Jerome Kern's Have a Heart May 4-16 and Rodgers and Hart's The Girl Friend May 18-June 6. For more information about Musicals Tonight!, call (212) 362-5620 or www.musicalstonight.org.