New York Times Ad Confusion: Best Play Tony for Metamorphoses or The Goat?

News   New York Times Ad Confusion: Best Play Tony for Metamorphoses or The Goat? Metamorphoses may have lost the Tony Award for Best Play, but an ad in the June 9 edition of The New York Times will claim otherwise.

Metamorphoses may have lost the Tony Award for Best Play, but an ad in the June 9 edition of The New York Times will claim otherwise.

Variety reports that due to an error, the wrong ad — a color one claiming that Metamorphoses won Best Play Tony honors — will run in Sunday's Arts & Leisure section, which has already gone to press. There will also be a black-and-white ad in that section for Edward Albee's The Goat, which claims the same victory; in that case, the boast is true. Albee's The Goat or Who Is Sylvia? was named Best Play at the June 2 Tony Awards ceremony.

Metamorphoses won a Best Director of a Play Tony for newcomer Mary Zimmerman, but lost the Best Play prize.

The Sunday Times boasts an average circulation of nearly two million; it is uncertain what effect, if any, the ad will have on the box office for both shows.

In a statement, Elizabeth McCann, one of the producers of The Goat, said: "This is clearly negligence on the part of The New York Times and/or the Serino-Coyne ad agency. Two shows have been hurt by this, and someone must be held accountable. If someone runs a red light, and someone gets hurt, a simple apology doesn't fix that. But, for the record, we have yet to receive a public apology, retraction or admission of responsibility from The New York Times or the ad agency." Producers of Metamorphoses are awaiting an explanation from the Times before they release a statement. Another recent Times story erroneously stated that the "Noises Off" revival had closed, when, in fact, it is still playing the Brooks Atkinson Theatre.

Metamorphoses, a success Off-Broadway earlier this season, is currently playing the Circle in the Square Theatre. The Goat resides at the Golden Theatre.