New York Times Ad Confusion: Best Play Tony for Metamorphoses or The Goat?

News   New York Times Ad Confusion: Best Play Tony for Metamorphoses or The Goat?
 
Metamorphoses may have lost the Tony Award for Best Play, but an ad in the June 9 edition of The New York Times will claim otherwise.

Metamorphoses may have lost the Tony Award for Best Play, but an ad in the June 9 edition of The New York Times will claim otherwise.

Variety reports that due to an error, the wrong ad — a color one claiming that Metamorphoses won Best Play Tony honors — will run in Sunday's Arts & Leisure section, which has already gone to press. There will also be a black-and-white ad in that section for Edward Albee's The Goat, which claims the same victory; in that case, the boast is true. Albee's The Goat or Who Is Sylvia? was named Best Play at the June 2 Tony Awards ceremony.

Metamorphoses won a Best Director of a Play Tony for newcomer Mary Zimmerman, but lost the Best Play prize.

The Sunday Times boasts an average circulation of nearly two million; it is uncertain what effect, if any, the ad will have on the box office for both shows.

In a statement, Elizabeth McCann, one of the producers of The Goat, said: "This is clearly negligence on the part of The New York Times and/or the Serino-Coyne ad agency. Two shows have been hurt by this, and someone must be held accountable. If someone runs a red light, and someone gets hurt, a simple apology doesn't fix that. But, for the record, we have yet to receive a public apology, retraction or admission of responsibility from The New York Times or the ad agency." Producers of Metamorphoses are awaiting an explanation from the Times before they release a statement. Another recent Times story erroneously stated that the "Noises Off" revival had closed, when, in fact, it is still playing the Brooks Atkinson Theatre.

Metamorphoses, a success Off-Broadway earlier this season, is currently playing the Circle in the Square Theatre. The Goat resides at the Golden Theatre.

Today’s Most Popular News:
 X

Blocking belongs
on the stage,
not on websites.

Our website is made possible by
displaying online advertisements to our visitors.

Please consider supporting us by
whitelisting playbill.com with your ad blocker.
Thank you!