Off-Broadway's EVE-olution Offers Mom-Friendly 11 AM Matinees

News   Off-Broadway's EVE-olution Offers Mom-Friendly 11 AM Matinees EVE-olution, the new Off-Broadway play starring former "Cosby Show" regular Sabrina Le Beauf, has taken an unusual move to attract a particular audience: mothers

On Nov. 17, the producers instituted a 11 AM Wednesday matinee—surely the earliest theatre matinee in New York. The target audience was mothers, who need to pick up their children from school at 3 PM, and thus can not take advantage of traditional 2 PM shows.

The experiment was a success. So much so that, reported the New York Times, EVE-olution will offer regular Wednesday 11 AM matinees beginning Dec. 1

The show, about the trials of motherhood, opened Oct. 20 at the Cherry Lane Theatre to positive notices.

Previews for the Hilary Illick-Jennifer Krier play, which co-stars "Law & Order" actress Carolyn McCormick, began Oct. 5. Carolyn Cantor directs with a production team that also includes David Korins (set design), Jenny Mannis (costume design), Matt Richards (lighting design) and Eric Shim (sound design).

EVE-Olution, according to production notes, is an autobiographical play that concerns "Alison and Liza [who] are navigating the channels of motherhood as they take a revealing and sometimes comedic look at the balancing act of promise and compromise. Both women test the vision of who they think they are, who they wish to be and ultimately, who they become as individuals, as mothers, as professionals and as members of their families." Tickets, priced at $55, are available at the Cherry Lane box office (38 Commerce Street) or through www.telecharge.com.

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