This year's honoree is the organization Keep A Child Alive, which is dedicated to providing life-saving AIDS treatment, care, nutrition, support services and love to children and families affected by HIV/AIDS in Africa and India. Keep A Child Alive was founded by Leigh Blake and Grammy Award winner Alicia Keys. Broadway in South Africa has worked at Keep A Child Alive sites in South Africa since 2008.
The original music written for this year's gala was chosen through the BSA Songwriters Project. Composers were asked to write music based on essays and letters written by students who are a part of BSA workshops in the townships surrounding Cape Town, Johannesburg and Durban. Selected composers for the evening include Joey Contreras, Alan Schmuckler, Will Van Dyke and Rick Elice, David Lawrence and Faye Greenberg, and Declan Bennett. Performers, additional composers and special guests will be announced shortly.
The event chair is Ward H. Simmons, VP of marketing and PR at Hugo Boss, a sponsor for the evening. Other early sponsors for the evening include South African Airways, Southern Sun Hotels, Design Compendium, Montecasino, Stella Artois, Tequila Avion, C2 Imaging and Paper Boy Productions.
Manhattan Center is at 311 W. 34th Street. VIP floor seats and a limited number of $25 balcony seats can be purchased by visiting www.broadwayinsouthafrica.org. For information regarding floor seating, VIP and/or sponsorship opportunities, contact Broadway in South Africa at firstname.lastname@example.org.
Broadway in South Africa "aims to develop cross-cultural exchange between youth in need and artists who seek to use their talents for change." The organization's philosophy is that "all children deserve the opportunity to explore their own creative potential, and build life skills necessary to develop productive lives." For more information, visit www.broadwayinsouthafrica.org.