PASADENA, CA -- Last July, the Los Angeles County Arts Commission announced that The Pasadena Playhouse was among its many worthy recipients of the agency's 1998-1999 grants. Now the Playhouse has announced it will use the $15,000 grant to support expanded marketing outreach and audience development efforts surrounding the Sept. 20 world premiere of Jonathan Tolins' If Memory Serves.
"Commission funds will be aimed at educating new and younger audiences about the play, as well as providing access to the play for financially disadvantaged county residents," said a company spokesperson.
Specific ways of implementing the grant include: advertisements in local publications targeting younger readerships; cable television time for special ads educating a new group of potential patrons; half-price tickets for all students and respondents to these advertisements; and invitations for up to 500 of the county's disadvantaged students to attend a free final dress rehearsal, followed by a discussion of the play.
Jonathan Tolins' first play, The Twilight of the Golds, had its 1993 world premiere at the Playhouse.
Tolins' new play will run through Oct. 25. Brooke Adams is the star. Call (626) 792-8672. -- By Willard Manus
Southern California Correspondent