Tony Award nominee Ann Hampton Callaway and Elf: The Musical's Sebastian Arcelus helped unveil the holiday windows at Macy's Department Store Nov. 18 in Herald Square.
Santa Claus was on hand to lead the countdown to flip the switch for the window unveiling at 5 PM. The celebration also featured musical performances by Callaway and Arcelus (in character as Buddy the Elf).
Attendees who shopped at Macy's following the event and spent $150 also received a pair of tickets to see Elf: The Musical on Broadway.
Here's a look at the celebration:
Ann Hampton Callaway and Elf's Sebastian Arcelus Help Unveil Macy's Holiday Windows