PHOTO CALL: At the Booth: Cast members Mingle Before Shooting "New York, New York" Ad

News   PHOTO CALL: At the Booth: Cast members Mingle Before Shooting "New York, New York" Ad Before going out to sing and dance "New York, New York" for a new commercial campaign to urge tourists and New Yorkers back to the theatre, the Broadway community gathered together in the Booth Theatre. Here, The Women chat with Cabaret.
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Photo by Photo by Christine Ehren

Before going out to sing and dance "New York, New York" for a new commercial campaign to urge tourists and New Yorkers back to the theatre, the Broadway community gathered together in the Booth Theatre. Here, The Women chat with Cabaret. The casts of approximately 30 Broadway shows—from the past, present and future—gathered in Times Square on Sept. 28 to shoot a new television spot. The ad is the broadcast centerpiece of The League of American Theatres and Producers' ambitious marketing campaign designed to win back the tourist audience, which has resolutely avoided Manhattan's theatre world since two hijacked jumbo jets struck the twin towers of the World Trade Center.

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