PHOTO CALL: Chita Rivera, Joanna Lumley and More Join Duracell to Help Power the New Year

News   PHOTO CALL: Chita Rivera, Joanna Lumley and More Join Duracell to Help Power the New Year Chita Rivera, Joanna Lumley and more attended the Nov. 30 launch of Duracell's mobile Smart Lab that collects human pedal-power in order to to collect energy to light the 2011 numerals on New Year's Eve ball in Times Square.

According to Duracell notes, "Duracell is using people power to illuminate the 2011 numerals in Times Square on New Year's Eve. New Yorkers and tourists alike have the chance to literally help power the 2011 numerals by visiting one of two Duracell Smart Power Lab locations, hopping aboard a Power Rover and pedaling. With each push of the pedal, human energy is captured, converted into usable power, and then routed and stored at Duracell Battery Centers. The journey will end at One Times Square, where the stored power will light up the 2011 numerals as the New Year's Eve Ball drops and the clock strikes midnight."

Rivera and Lumley were joined by Ana Gasteyer ("Saturday Night Live", Wicked), Kelly Rutherford ("Gossip Girl"), and Star Jones ("The View", "Celebrity Apprentice").

Here is a look at the event:


 

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