PHOTO CALL: "Fraver, Four Decades of Theatre Poster Art" Opening Reception

News   PHOTO CALL: "Fraver, Four Decades of Theatre Poster Art" Opening Reception A reception was held Feb. 23 to celebrate the opening of the New York Public Library for the Performing Arts exhibit, "Design: Fraver, Four Decades of Theatre Poster Art," at the Dorothy and Lewis B. Cullman Center. The exhibit celebrates the work of legendary theatrical advertising artist, Frank "Fraver" Verlizzo.

For 35 years Frank Verlizzo has created some of Broadway's most indelible images. Known in the industry as "Fraver" (an amalgam combining the first three letters of his first and last names), he has created key art for some 300 shows, originating, along the way, the iconic imagery for some of theatre's most beloved shows, including Sweeney Todd, Sunday in the Park with George, The Lion King and Ira Levin's Deathtrap.

Here is a look at the reception:

Speaking of his posters, Fraver told Playbill, "I always try to keep things simple and tell a little bit of the story. It's impossible to come up with a visual image that tells the entire story, but it's possible to come up with one that gives you a feeling for the kind of evening ahead of you."

"Design: Fraver" will be on view through April 30.

For more information, visit www.nypl.org.

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