Broadway stars Faith Prince, Peter Gallagher (the two starred in the 90's revival of Guys and Dolls) and Patti LuPone joined with every actor in every Broadway show currently running to sing "New York, New York" in a TV spot whose aim is to encourage the attendance of Broadway and Off-Broadway theatre.
Radio commercials featuring the voice of The Producers stars Nathan Lane and Broderick, and a television spot in which every actor in every show on Broadway would stand in the middle of Times Square and sing "New York, New York" are a part of the advertising campaign was devised by Nancy Coyne and Drew Hodges, two old hands at selling theatre, reported the Times. One of the first ads centered on the famous "I Love New York" slogan, which places a heart in place of the word "love," but now reading "I Love New York Theater."
