On the day of the unveiling, the first 75 customers to spend $300 or more in cosmetics received a voucher for a pair of tickets to the show.
Here is a look at the event:
Directed and choreographed by Tony Award winner Rob Ashford (Parade, Thoroughly Modern Millie, Promises, Promises), How to Succeed features a score by Frank Loesser with a book by Abe Burrows, Jack Weinstock and Willie Gilbert.
Radcliffe ("Harry Potter," Equus) stars as J. Pierrepont Finch with Emmy Award-winning actor John Larroquette ("Night Court") as World Wide Wicket Company president J.B. Biggley, Emmy Award winner and Tony Award nominee Tammy Blanchard (Gypsy, "Life with Judy Garland: Me and My Shadows") as office bombshell Hedy La Rue, Christopher J. Hanke (In My Life, Cry-Baby) as Bud Frump, Rose Hemingway (Parade at the Mark Taper Forum) in her Broadway debut as Rosemary Pilkington, Rob Bartlett (Chicago, Little Shop of Horrors) as Twimble/Wally Womper, Mary Faber (American Idiot, Avenue Q) as Smitty, Ellen Harvey (Thou Shalt Not, The Music Man) as Miss Jones and Michael Park (Middletown) as Bert Bratt.
For tickets, priced $52-$132, phone (212) 239-6200 or visit Telecharge. The Al Hirschfeld Theatre is located at 302 West 45th Street.
