Janine LaManna cozied up with some of the country's heroes, two Buffalo NY firefighters in Manhattan to help with the clean up and resuce efforts while Kiss Me, Kate's Carolee Carmello and Burke Moses, in full regalia, sang "New York, New York" for the "I Love NY Theatre" commercial. The casts of approximately 30 Broadway shows—from the past, present and future—gathered in Times Square on Sept. 28 to shoot a new television spot. The ad is the broadcast centerpiece of The League of American Theatres and Producers' ambitious marketing campaign designed to win back the tourist audience, which has resolutely avoided Manhattan's theatre world since two hijacked jumbo jets struck the twin towers of the World Trade Center.
