PHOTO CALL: "New York, New York": Nathan Lane on 42nd Street

News   PHOTO CALL: "New York, New York": Nathan Lane on 42nd Street Like Max Bialystock doesn't get enough. With no little old ladies to keep tabs on him, Nathan Lane of The Producers is caught with two chorines from 42nd Street at the Sept. 28 taping of the new "I Love NY Theatre" commercial.

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Photo by Photo by Aubrey Reuben

Like Max Bialystock doesn't get enough. With no little old ladies to keep tabs on him, Nathan Lane of The Producers is caught with two chorines from 42nd Street at the Sept. 28 taping of the new "I Love NY Theatre" commercial.

The casts of approximately 30 Broadway shows—from the past, present and future—gathered in Times Square on Sept. 28 to shoot a new television spot. The ad is the broadcast centerpiece of The League of American Theatres and Producers' ambitious marketing campaign designed to win back the tourist audience, which has resolutely avoided Manhattan's theatre world since two hijacked jumbo jets struck the twin towers of the World Trade Center.

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