The 7:45 PM broadcast, featuring never-before-used audio technology on one of the digital billboards, showcased "Who Will Love Me as I Am?," sung by the show’s two leading ladies, Erin Davie and Emily Padgett. The broadcast was the first opening-night performance in history aired live in Times Square.
Side Show's Opening Night "Who Will Love Me as I Am?" Rings Out Over Times Square
Side Show and Broadway fans were invited to gather at the red steps at Duffy Square in Times Square at 47th Street to view the performance.
“Clear Channel Spectacolor is proud to premier this extraordinary performance to everyone in Duffy Square on Side Show’s opening night, using the new audio technology that lets us deliver unique events, sponsorships and brand experiences on behalf of advertisers,” said Harry Coghlan, president, Clear Channel Outdoor New York, in a statement. “As a producing partner of Side Show, we are delighted to bring the full breadth of our capabilities to the show’s marketing program which is as unique and distinctive as the show itself.”
"It is exciting for all of us at Side Show to celebrate Broadway in this historic way,” added the show’s director, Bill Condon.