NewsPHOTO CALL: The 2013 Easter Bonnet Competition in PerformanceThe 27th annual Broadway Cares/Equity Fights AIDS Easter Bonnet Competition raised an all-time record of $4,250,542 in six weeks of nightly curtain-call appeals. The number was revealed at the April 23 performance of skits, songs, dances and giant hats that make up the unique fundraiser-show, at the Minskoff Theatre.
By
Matthew Blank
April 24, 2013
This year's top fundraising award went to the Tom Hanks starrer Lucky Guy, which raised $301,549, an unusual win for a non-musical play.
The total leaped ahead of the $3,734,000 previous record set in pre-recession 2007. This year's total was raised by 47 participating Broadway, Off-Broadway and touring shows.
The Max Martin musical features a number of his most beloved songs, including “…Baby One More Time,” “Roar,” “Since U Been Gone,” “It’s My Life,” “I Want It That Way,” “Can’t Stop the Feeling!,” and more.