Cast members from The Lion King, dressed in full costume, sang "New York, New York" as part of the new "I Love NY Theatre" commercial.
The casts of approximately 30 Broadway shows—from the past, present and future—gathered in Times Square on Sept. 28 to shoot a new television spot. The ad is the broadcast centerpiece of The League of American Theatres and Producers' ambitious marketing campaign designed to win back the tourist audience, which has resolutely avoided Manhattan's theatre world since two hijacked jumbo jets struck the twin towers of the World Trade Center.
