Robert Sean Leonard, The Music Man himself, and two Women, Cynthia Nixon and Jennifer Tilly, were a part of the Broadway casts who joined together to sing "New York, New York" for the new "I Love NY Theatre" commercial campaign.
The casts of approximately 30 Broadway shows—from the past, present and future—gathered in Times Square on Sept. 28 to shoot a new television spot. The ad is the broadcast centerpiece of The League of American Theatres and Producers' ambitious marketing campaign designed to win back the tourist audience, which has resolutely avoided Manhattan's theatre world since two hijacked jumbo jets struck the twin towers of the World Trade Center.
