PHOTO RECALL: Rod Bless America...Avenue Q's Tony Politics Pay Off

News   PHOTO RECALL: Rod Bless America...Avenue Q's Tony Politics Pay Off Tony Award campaigns in years past have consisted mainly of glossy ads plastered across the pages of the New York Times Sunday Arts section. However in this election year the not-so-traditional musical Avenue Q took a politcally themed, not-so-traditional path to winning the coveted Best Musical prize.

Some of the signs posted outside the John Golden Theatre days after the Tony nominations were announced
Some of the signs posted outside the John Golden Theatre days after the Tony nominations were announced Photo by Morgan Allen

The producers of quirky show with a heart of gold decided to follow the trend set by President Bush and Senator John Kerry, going all-out by decorating the facade of the Golden Theatre with red, white and blue placards and flooding the city with ads and buttons proclaiming "Vote Your Heart." They even produced a promotional CD with a song of the same name that was given to potential Tony voters. The effort paid off as the production stunned viewers by beating mega-money-maker Wicked at the ceremony.

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A placard hanging outside the John Golden Theatre, home of <i>Avenue Q</i>
A placard hanging outside the John Golden Theatre, home of Avenue Q Photo by Morgan Allen