Martin Luther King, Jr. delivered his "I Have A Dream" speech just two months ago. Coca-Cola makes its first diet drink, TaB. "Petticoat Junction" and "The Judy Garland Show" premiered on CBS. The Los Angeles Dodgers just swept the New York Yankees in the World Series. And the radio plays "Blue Velvet," "Be My Baby" and "Sugar Shack." A first-class postage stamp costs 5¢. You're back in 1963.
On Broadway, the Arthur Kopit play Oh Dad, Poor Dad, Mama's Hung You in the Closet and I'm Feeling so Sad (with newcomer Sam Waterston) opens the season (and has already closed). Albert Finney makes his Broadway debut in John Osborne's Luther. The second-to-last week in October sees the opening of three shows in three days (all prepositionally titled) with A Rainy Day in Newark, (Oct. 22), Barefoot in the Park (Oct. 23) and 110 in the Shade (Oct. 24).
The title page in the 110 in the Shade Playbill.
Robert Horton's bio in the "Who's Who."
An ad for the Here's Love recording.
An announcement for Tony Bennett at Copacabana.
Theatre historian and Playbill archivist Louis Botto recalled a rather ribald tale he heard about the pre-Broadway run of 110 in the Shade in Boston. Noël Coward was up in Boston with his show Sail Away, and he went to see  and he came back and the cast asked him what he thought of the show. And he replied, "Robert Horton had such tight pants on that it looked like he had a cocktail shaker in there."
Though actors Will Geer and Inga Swenson, composer and lyricist Schmidt and Jones, and director Anthony all received Tony Award nominations for their work on 110 in the Shade, the musical was overshadowed by another David Merrick-produced show: Jerry Herman's Hello, Dolly! starring Carol Channing under the direction of Gower Champion. (She Loves Me star Jack Cassidy beat out Geer.) The musical was revived in 1992 by the New York City Opera (director Scott Ellis and choreographer Susan Stroman) starring Karen Ziemba. A studio cast — featuring Ziemba and Kristin Chenoweth — recorded the full score in 1999.