Headlines from Playbill On-Line can now be heard throughout the day, seven days a week on Sirius Satellite Radio's "Broadway's Best," channel 67.
The signal can be heard coast to coast on the Sirius system, currently available mainly in automobiles, and streamed through the company's website at www.siriusradio.com.
Sirius began a national rollout of its 100 commercial-free stations Feb. 14 with promotions in four cities, Denver, Houston, Phoenix and Jackson, Miss. More cities will be added weekly until full national coverage is achieved Aug. 1.
A product of Playbill Broadcast, the headlines will soon be joined by "Radio Playbill," a weekly magazine show of interviews, features and music on Sirius' A&E Channel, 154. Host for both the news and the magazine show is Robert Viagas, founding editor of Playbill On-Line and Theatre.com, and author of several books on theatre, including "On the Line: The Creation of A Chorus Line" and "The Amazing Story of The Fantasticks."
Founded in 1884, Playbill established itself as the definitive brand of Broadway theatre programs. The company also brought theatre to the internet in 1994 with the launch of Playbill On-Line. Sirius receivers and antenna cost approximately $249. Listeners are charged a $12.95 monthly fee, similar to cable television, and receive a wide range of targeted music and talk channels, from country to classical. Sirius has a deal to install receivers in Ford, BMW and DaimlerChrysler cars, though the receivers can be installed in any car.
- By Robert Simonson