One of Broadway's greatest traditions is now available to theatre lovers across the nation to hang on their wall, send through the mail and drape over their attire. The Playbill Store, featuring a full line of Playbill-related items, officially opens on the web, Oct. 3. You'll find it all at the Playbill Store. Over the past several years, Playbill has collected and sifted through the hundreds of program covers the company has manufactured since 1884 -- some of them highly decorative art deco and art nouveau designs from the 20s and 30s -- and splashed them over a unique line of gifts. Among the most popular products in the line are Playbill gift wrap, Playbill note cards and postcards and a Playbill wall clock, featuring appropriate play titles where the numbers ought to be (Two's Company, Three Penny Opera, The Fourposter, etc.).

Until now, however, these sought-after products were available primarily in gift shops in the Times Square area. Now, anyone with a computer and a passion for the stage can purchase them with a few keystrokes. Other popular items include the Playbill Silk Designer Scarf and the Playbill 2001 Wall Calendar. With the holidays just around the corner, one of these selections may just be the perfect present for the theatre fan in your circle.

So check out the Playbill Store, for all your theatre gift and memorabilia needs: Playbill Store.