Playbill to Provide Programs for Disney's The Lion King at New Amsterdam

News   Playbill to Provide Programs for Disney's The Lion King at New Amsterdam Beginning in May 2001, Playbill will be providing theatre programs for Disney's The Lion King at the New Amsterdam Theatre on W. 42nd Street.
The Playbill program for the Los Angeles production of The Lion King
The Playbill program for the Los Angeles production of The Lion King

Beginning in May 2001, Playbill will be providing theatre programs for Disney's The Lion King at the New Amsterdam Theatre on W. 42nd Street.

The highly successful show, directed by Tony Award winner Julie Taymor, had been until now the only Disney Broadway show not serviced by Playbill.

With the announcement of program services beginning in May, the theatre's leading program publisher will soon be servicing all of the shows presented by Broadway's leading corporate producer—Aida, Beauty and the Beast and The Lion King.

Reopened in 1997 after a thorough renovation, the beautiful New Amsterdam is the home of Lion King, the popular show which has consistently topped the box office charts over the past few years.

"Disney's New Amsterdam is a symbol of the revitalization of New York's Theatre District and their commitment to Broadway," said Playbill president Phil Birsh. "Playbill has worked closely with Disney on numerous projects and we look forward to supporting them in their continued success with The Lion King."

Playbill continues to expand its program service for the performing arts with the addition, beginning last season, of the Metropolitan Opera to its Classic Arts Division.