Though specific figures could not be ascertained, it was clear by the afternoon of May 7 that several Broadway plays are profiting from being Tony-nominated. Spokespersons for Edward Albee's The Goat, Mary Zimmerman's Metamorphoses and the revival of Noel Coward's Private Lives all reported increased revenues at the box office.
The spokesperson for Private Lives, however, observed that tickets for the show had been moving briskly since it opened April 28 to enthusiastic reviews. The Metamorphoses office, too, said that the show has been selling steadily and, therefore, a box office rush inspired by the Tonys was perhaps not as noticable as it might have been.
The Goat, meanwhile, expects sales to peak even further on May 8, in light of the work's having won on May 7 the New York Drama Critics Circle Award for best play.
Calls to the offices of Topdog/Underdog and Fortune's Fool were not returned by press time.
As for the musicals, the new production of Stephen Sondheim's Into the Woods reported no appreciable change at the box office in the hours following the May 6 announcement of the Tony noms. The show received 10 Tony nods. Reports from the Marquis Theatre, however, had people waiting in line for tickets for Thoroughly Modern Millie, which received 11 Tony nominations, the most of any show.