Side Man, the new American drama that held on at the Golden Theatre through sometimes grim weeks at the box office, saw a 300 percent increase over usual ticket sales by mid-day June 7, the day after winning the Tony Award for Best Play.
Warren Leight's memory play about a son's recollection of his gifted jazz musician father -- and his turbulent family life -- began Off-Broadway in 1998 and moved to the Roundabout Theatre and then to Broadway's Golden. Sales were sometimes as low as 38 percent of capacity this spring, but the play's fortune's are expected to rise with the Tony win and the casting of TV star Scott Wolf in the role of the son.
A new performance schedule begins June 7. The revised summer schedule drops Sunday performances in favor of Monday evenings.
The June 7 performance is expected to have an enthusiastic audience -- it'll be the first since the Tony win.
As a less formal indicator of success, a spokesperson for Side Man said house seat orders, for industry people and VIP's, went through the roof the morning after the June 6 win.