Cameron Mackintosh Asks Understudies to Stop Tweeting Their Upcoming Appearances

News   Cameron Mackintosh Asks Understudies to Stop Tweeting Their Upcoming Appearances He says the production should be the one to announce when a principal is going to be out.
Cameron Mackintosh
Cameron Mackintosh Joseph Marzullo/WENN

Producer Cameron Mackintosh has issued a memo asking understudy and standby performers in all his U.K. and touring shows to stop posting their upcoming schedules on social media.

Speaking for Mackintosh, Managing Director Nicholas Allott told the London news site The Stage, “We don't feel it's right that an understudy should let the rest of the world know when a principal is going to be off. Once we [the producers] have announced it, they are completely at liberty to use that as much as they like but it needs to come from us first.”

Allott added, “We see [social media] as a very important way of promoting our shows, through our own efforts and through our associates, however there is information that could be commercially sensitive that we believe needs to be controlled by the management."

He said it’s okay for performers to inform friends and family, so long as the information is not made public.

British Equity, the U.K. actors’ union, confirmed that it is meeting with the Society of London Theatre to create standard guidelines for social media use.

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