The last thing we did on November 23, 1994, was push a button. And wait.
The four original employees of Playbill.com (including current managing editor Robert Viagas), then called Playbill On-Line, had been working for months designing the company’s first online presence and loading it with material. The site was launched on Prodigy Services, CompuServe and America Online in the days before browsers were widely used, and the first bit of text loaded into the database was a one-paragraph plot summary of Hamlet.
The button was pushed. Our very first headline heralded the opening of Sunset Boulevard, starring Glenn Close. Playbill, the stalwart of the theatre, operating inside theatres on Broadway and around the country since 1884, was officially online, available to audiences around the world.
In the two decades since, Playbill.com has grown to become the leading source of theatre information on the web. Our digital footprint has expanded to include myriad resources for theatregoers and theatre makers alike.
Today, I’m thrilled to share a brand-new day for Playbill.com. Our team of editors, writers, designers and developers have been working tirelessly for the better part of eight months to deliver a sleeker, more enjoyable and interactive Playbill.com experience.
Today, February 23, we, once again, pushed a button that launched a new and exciting future for Playbill. For some of our most loyal readers who have been with us since the beginning, Playbill.com will not look or feel like the same website you've grown accustomed to over the past 20 years. I am confident that you will find that this new world of Playbill.com will better showcase our site's expansive universe of stories, photos/videos, ticket deals, archival information and so much more. It will be easier to navigate and more intuitive to use.
I am excited for you to use and explore what we’ve been working on for so long.
Welcome to the new Playbill.com.