The event, beginning at 11 AM, will feature a selection of new Rockette elements, including brand-new Rockette choreography, new music and a new Rockette costume in celebration of the upcoming 2011 Radio City Christmas Spectacular.

To kick off the event, Santa Claus, played by Charles Edward Hall, will make his yearly visit to New York City from the North Pole, and the Rockettes will arrive aboard a double-decker Gray Line bus, as featured in the scene “New York at Christmas.”

In the Times Square “takeover,” surrounding digital outdoor boards will be activated unveiling new Christmas Spectacular imagery, and audiences will have the opportunity to participate in on-site activities highlighting the new production elements.

Additionally, in celebration of “Christmas in August,” Christmas Spectacular Facebook fans will receive the first gift of the season with an online sweepstakes, “I like Christmas": 2,011 Facebook entries or “likes” will unlock $2,011 in Christmas cash for one fan, and secondary prizes will be awarded. The campaign will begin Aug. 11 and continue through Aug. 31.

The 2011 Radio City Christmas Spectacular will feature six new scenes, new Rockette performances and costumes and additional songs. The production will also include new state-of-the-art digital projection, coupled with the world’s largest flying indoor LED screen, to transform Radio City Music Hall. The technology is set to envelop the audience in a starry-night sky for the musical number “Living Nativity.” The Radio City Christmas Spectacular, presented by Chase, will run from Nov. 11 through Jan. 2, 2012.

For more information and tickets, call (866) 858-0007 or visit www.radiocitychristmas.com.