A pair of actors has teamed up with the producers of the Broadway hit Hamilton and released a Hamilton-themed beer called “Rise Up Rye,” according to reports in the Wall Street Journal and AllAboutBeer.com.
Mark Aldrich and Jimmy Ludwig, who host the The Happy Hour Guys, “a web-based show on beer, wine and spirits,” have been trying to launch a series of craft beers based on Broadway shows. Hamilton, which features several scenes of pub drinking, was the first to bite. The beer's name comes from the refrain of the song “My Shot.”
The beer is made at the Gun Hill Brewing Co. in the Bronx.
The creators deliberately chose a beer made from rye, described as a grain that was “much associated with the colonies at the time of the revolution.” The 4.8 percent alcohol ale is brewed with rye, barley, New Zealand Wai-iti hops and saison yeast.
Ludwig told Playbill.com “The public reception has been amazing, just like I predicted. When we were pitching this, we kept saying ‘Broadway fans and Craft Beer fans are INCREDIBLY dedicated and driven. Imagine what will happen when we introduce them to each other!’”
The public release is scheduled for April 30 at an invite-only party that the cast, crew and musicians of Hamilton are attending.
The beverage will be sold at The Beer Authority at 300 West 40th Street in Manhatttan, and in about 40 other bars in New York City, retailing for $12-$15. A portion of the proceeds will go to the social services organization founded by Alexander Hamilton's widow, Eliza Hamilton, that is mentioned in the show.
Ludwig said, ”There’s already a groundswell of people on social media demanding to know where they’ll be able to buy it once it is available. I do know for a fact that 5 Napkin Burger in midtown will have two kegs tapped as of Sunday [May 1].”
Ludwig says he has approached two other show about creating custom beers. He did not reveal the names, but teased “both shows have a definite European/Eastern European influence.”