The channel, which can be accessed by visiting www.youtube.com/reallyusefulgroup, offers performances and rare video clips spanning over 40 years of Andrew Lloyd Webber compositions.
In a statement Douglas Glen, head of digital strategy for The Really Useful Group, said, "For over 40 years Lloyd Webber has provided the world its musical soundtrack, not only in the realm of musical theatre, but in the charts across a variety of genres - including pop, classical, rock and jazz. YouTube is a key online video destination for today's entertainment consumer and we are very pleased to offer our extensive audio and video archive to a growing global audience via our own branded channel."
Patrick Walker, YouTube's director of video partnerships for Europe, Middle East and Africa, added, "We're proud to be working with The Really Useful Group and world renowned content from Andrew Lloyd Webber. Our users are hungry for the best music content available and we expect that The Really Useful Group channel will be a great success."
Andrew Lloyd Webber is the award-winning composer of The Likes of Us, Joseph and the Amazing Technicolor Dreamcoat, Jesus Christ Superstar, Evita, Cats, By Jeeves, The Phantom of the Opera, Aspects of Love, Sunset Boulevard, Starlight Express, Whistle Down the Wind, The Woman in White, The Beautiful Game and Song & Dance. Among his producing credits are Bombay Dreams and the current West End revival of The Sound of Music. Lloyd Webber also took part in the TV reality casting shows for the London revivals of The Sound of Music, Joseph and the forthcoming Oliver! He also owns seven London theatres, including the Palace, the Theatre Royal Drury Lane and the London Palladium.
* The Really Useful Group Limited was founded in 1977 by Andrew Lloyd Webber. The group is wholly, privately owned by Andrew Lloyd Webber and is "an established international entertainment company, actively involved throughout the world in theatre and concert production, recording, merchandising, music publishing, television, film and video."