Rock of Ages Will Begin Broadway Run Three Days Early — March 17

News   Rock of Ages Will Begin Broadway Run Three Days Early — March 17 Rock of Ages, the new musical that plunders the treasure chest of 1980s rock legends for its score, will begin Broadway previews at the Brooks Atkinson Theatre March 17, with a special pricing offer for previews, the producers announced.

Tickets will go on sale to the general public on Feb. 5 via Ticketmaster.com at (212) 307-4100. No casting has been announced. Opening night is April 7.

Following a successful, critically acclaimed Off-Broadway run and the sale of the film rights to New Line Cinema, Rock of Ages moves to Broadway, launching three days earlier than previously mentioned by producers (March 20 was originally announced as the first preview date).

"In an unprecedented ticket structure, a large block of orchestra and front mezzanine tickets for preview performances (March 17-April 6) can be purchased for $49.50 with the code 'PROCK,'" the producers announced.

After opening on April 7, the production "will have a lower top ticket price than any other Broadway musical with a ticket range of $26.50-$99."

* Here's how the show is billed: "In 1987 on the Sunset Strip, a small town girl met a big city rocker and in L.A.'s most famous rock club, they fell in love to the greatest songs of the '80s. It's Rock of Ages, an arena-rock love story told through the mind-blowing, face-melting hits of Journey, Bon Jovi, Foreigner and many more. Don't miss this awesomely good time about dreaming big, playing loud and partying on."

The show is written by Chris D'Arienzo (writer and director of the upcoming film "Barry Munday"), directed by Kristin Hanggi (Bare, Pussycat Dolls on the Sunset Strip) and choreographed by Kelly Devine (Jersey Boys' associate choreographer).

Expect songs made famous by iconic rockers Journey, Bon Jovi, Styx, Reo Speedwagon, Pat Benatar, Twisted Sister, Poison, Asia, Whitesnake and many more.

Scenic design is by Beowulf Boritt (Spelling Bee, LoveMusik), costume design is by Tony nominee Gregory Gale (Cyrano, The Wedding Singer), lighting design is by Jason Lyons (The Threepenny Opera), sound design is by Peter Hylenski (Shrek), and projection design is by Zachary Borovay (A Catered Affair). The music supervision, arrangements and orchestrations are by Ethan Popp (Tarzan) with original arrangements by David Gibbs ("That Thing You Do").

The Off-Broadway engagement of Rock of Ages opened on Oct. 16, 2008 at New World Stages and played its final performance on Jan. 4, 2009, after 17 preview and 93 regular performances. The show made its world premiere in Los Angeles at The Vanguard for a limited four-week run and was extended to seven weeks by popular demand.

Rock of Ages will be produced on Broadway by Matthew Weaver, Carl Levin, Jeff Davis, Barry Habib, Scott Prisand, and Corner Store Fund I, in association with Janet Billig Rich, Hillary Weaver, Toni Habib, Stefany & Simon Bergson, Charles Rolecek, Susanne Brook, Israel Wolfson, Max Gottlieb, Jennifer Maloney and Prospect Pictures.

The Brooks Atkinson Box Office opens to the public on Monday, February 23, 2009.

Constantine Maroulis and Kelli Barrett in Off-Broadway's <i>Rock of Ages</i>. No casting has been announced for Broadway yet.
Constantine Maroulis and Kelli Barrett in Off-Broadway's Rock of Ages. No casting has been announced for Broadway yet. Photo by Joan Marcus