"Season of Savings" Campaign Makes Bway Shows More Affordable During Winter Chill, Jan. 4-March 18

News   "Season of Savings" Campaign Makes Bway Shows More Affordable During Winter Chill, Jan. 4-March 18 Looking for a deal? The Winter 2004 Season of Savings campaign, Broadway's annual audience outreach effort, rife with ticket offers and discounts, officially starts Jan. 4.

Through the initiative, theatregoers can get reduced admission to Broadway's Aida, Anna in the Tropics, Avenues Q, Beauty and the Beast, Chicago, Drowning Crow, 42nd Street, Fiddler on the Roof, Gypsy, I Am My Own Wife, Little Shop of Horrors, Thoroughly Modern Millie, Movin' Out, Never Gonna Dance, The Phantom of the Opera, Rent, Taboo, Retreat from Moscow, Twentieth Century, Wonderful Town and Off-Broadway's Fame and The Thing About Men.

Discounts to hotels, parking, restaurants and transportation are also offered.

The Season of Savings discounts are valid for performances Jan. 4-March 18, 2004.

Word is going out via the distribution of 1.7 million Season of Savings Playbill-themed brochures (included in newspapers Jan. 4), as well as print and television advertising and Internet promotion.

The Playbill brochures may also be obtained in-person at the Times Square Visitor's Center (1560 Broadway, between 46th and 47th Streets), the I Love NY Visitors Booth in Grand Central Station, Macy's Department Store, Bloomingdale's Department Store and the Virgin MegaStore. For all offers, ongoing news and promotional updates included in Season of Savings, visit www.SeasonOfSavings.com.

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The program is presented twice a year by Broadway producers to encourage tri-state residents to attend the theatre. First introduced in 2001, the campaign has sold more than 222,000 tickets, generating over $12 million dollars in ticket sales.

Telecharge.com, Broadway's leading ticketing agency, estimates that an average of 45 percent of the consumers who have taken advantage of this industry initiative are first time or occasional theatergoers.

Season of Savings is produced by Serino Coyne, Inc., printed by Playbill, Inc., and implemented with the cooperation of Telecharge.com and Ticketmaster.com. The program is funded in part with the support of its corporate sponsors, including Michelob Ultra, Marriott Hotels and Resorts, Panasonic, Sony Classical, Visa, and Washington Mutual.

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